Retail Brick-and-Mortar Revitalization in the Digital Age

The digital disruption of retail and commerce is transforming retailers' customer interactions. It's evolving into a far more flexible, seamless omnichannel fulfillment model, which is critical for retailers' continued success, viability and relevance. Online and mobile commerce has grown significantly in size and scale, leading to the misguided perception that brick-and-mortar stores are becoming obsolete. Rather, it's simply become more important for retailers to revitalize the in-store shopping experience in a way that's compelling, interesting and personalized for an increasingly empowered, informed and socially connected consumer.