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Joe Keenan
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A scheduling tool for Tiffany & Co. that enables consumers to schedule an in-store meeting with the brand's certified gemologists makes sense; Dollar General doing the same doesn't seem like a productive use of time and resources.
I applaud AT&T for its efforts to make the in-store shopping experience as quick and painless as possible. A word of caution, however: Don't make me sit in a waiting room for a half-hour after my scheduled appointment like I'm forced to do when I visit the doctor.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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