Check it Out: Retail by Appointment

Effective Tool … in the Right Context
While I find AT&T's retail appointment scheduling to be an outside-the-box idea for the retail industry, it only serves a useful purpose for the right type of brand. Specifically, retailers that sell high-ticket items or technology products. The good news for AT&T is that its one of those companies. Consumers purchasing high-end items (e.g., jewelry, furniture, electronics) are going to want more information before committing to a purchase than someone buying a low-cost commodity product (e.g., socks, pens, razors).