Check it Out: Retail by Appointment

The service is simple to use: Customers simply visit AT&T's website and click on the "Make In-Store Appointments" link; choose from the available dates and times listed; enter their name, contact information and reason for visit; and then go to their local AT&T store at the scheduled time.

Striving to Be Omnichannel
"What I like best about this new retail appointment option is it gives our customers even more control over their time," said Paul Roth, AT&T's president of retail sales and service, in a blog post announcing the availability of the scheduling service. "Even if you walk into one of our stores without an appointment, you're going to get fast service, starting with our representatives waiting to welcome you when you walk in, to our speedy checkouts on mobile tablets from anywhere in the store. But if you have a tight schedule, making an appointment only takes a few clicks, and we're ready to assist you as soon as you arrive. It means you spend less time waiting."