Heard on myTotalRetail.com
Welcome to a roundup of Total Retail Talks episodes! Total Retail Talks is Total Retail’s podcast channel, and it features interviews and insights from some of the leading minds in the retail industry. Check out our podcast channel page to learn more about all things happening in retail. Also, you can access Total Retail Talks’ episodes on iTunes and Stitcher. We hope you’ll join us!
Jake Nickell, Founder and CEO, Threadless
“For the first eight years that we were in business, we didn’t spend a dollar on marketing. Everything was artists submitting designs, and them sharing those designs with their followers in order to get printed. It’s been a lot of organic word-of-mouth. If you heard about Threadless in the first eight years, it likely was from reading about it in a publication or hearing about it from a friend. It was just a very long, slow building — just real relationship building with artists from all around the world.”
Paul Carroll, Vice President of Digital and E-Commerce Creative, New York & Company
“For the last 12 months, we’ve seen a major uptick in mobile traffic vs. desktop [traffic]. Sixty percent or more of our traffic is on a mobile device, and specifically a phone. As a designer, seeing those numbers month after month, you very quickly realize, ‘wow, we really do need to be mobile first.’ We’ve become very conscious of designing and optimizing the experience for the user. In fact, how the user interacts with the experience and the engagement that she showed informs us on how to design future experiences.”
Joy Chen, CEO, H2O+ Beauty
“What is really important to me is following my passion of wanting to grow businesses to their full potential. My last two roles have been as CEO of smaller, more entrepreneurial companies that have that potential. I see that to be a huge opportunity with H2O+ Beauty. With its history of success, I wanted to see if I could bring it to another level.”
Kyle Nel, Executive Director, Lowe’s Innovation Labs, Lowe’s
“Because we believe we live in this exponential world, if you operate linear in an exponential world you’re going to get abused and beat up at some point in the future. We choose not to. So in our view, the only way to keep that from happening or to mitigate that from happening is to be playing way out on that future and to try stuff. And you don’t have to be huge to do that. You see a lot of amazing things happening from very small retailers.”
