Respect (and Sell To) Your Elders

Don’t Abandon the Internet
According to a recent survey, nearly 60 percent of Americans ages 50 to 64 go online, and 22 percent of consumers 65 and older use the Web regularly. The online opportunity is made even more appealing by the fact that Internet usage among seniors skews heavily to those with the greatest financial resources. Here are some online-based tips to take advantage of this opportunity: