Respect (and Sell To) Your Elders
By
Joe Keenan
, Senior
and Catalog Success
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As the average lifespan for Americans continues to grow, so too does a very marketable audience for catalogers and direct marketers — seniors. The Baby Boom generation (those born between 1946 and 1964) comprises more than 80 million Americans, roughly 42 percent of the U.S. population. This demographic should have marketers salivating. Consider these numbers:
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- Companies:
- KBM Group
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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