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* 66 percent of direct mail is personalized, which remains relatively unchanged over the past three years;
* 71 percent of consumers read direct mail from retailers, more than any other vertical market; and
* 21 percent of direct mail responders visited a corresponding Web site within 30 days of mail receipt in 2005, up from 14 percent in 2003.
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- Companies:
- Responsys
- Vertis, Inc.
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