Replogle Globes Rebrands With New Catalog and Binder System

2. Make budget limits work for you. The binders ate up a large portion of Kehoe’s budget, including photography. So Replogle decided to focus on the products and have them photographed against a white background. Lifestyle photos were eliminated.

The cataloger will also save money in the long run because it won’t have to reshoot photos as often. “You can spend a lot of money on lifestyle shots,” Kehoe says. “But they’re so trendy, they’ll get stale after about two years.”