Replogle Globes Rebrands With New Catalog and Binder System

Below are some take-away ideas Replogle used on this rebranding:

1. Focus on your best customers first. Kehoe says 3,000 binders were sent to the cataloger’s highest-level dealers. About 5,000 of the envelopes were produced and sent to prospects and vendors with lower sales volumes. Sales reps use the envelopes at trade shows and meetings.