Replogle Globes Rebrands With New Catalog and Binder System

Upfront costs were significant, “but the cost to have it maintained by our customers in the field down the road will be less,” Kehoe notes. “It’s much more targeted.”

While they loved the new binder system, Kehoe says, it would’ve been too expensive to send to every dealer and prospect. So Replogle also created an envelope that would hold the brand piece about Replogle and the z-fold.