Replogle Globes Rebrands With New Catalog and Binder System

“Our next immediate need was print,” she says. “We needed a print piece that reflected the new brand that everyone was seeing on the Web. We didn’t want there to be a disconnect between the print and the Web.”

Replogle chose to produce binders that would be a reference tool for dealers but could be easily and affordably updated. Because Replogle is positioned as a high-end product, Kehoe says high-quality materials were used. The binders cost just less than $10 each to produce.