Replace Old School Marketing Techniques With Mobile Technology to Drive ROI

SMS Messaging vs. Permission-Based Digital Marketing
When text messaging became a hot trend, many companies rushed to capitalize by sending offers via SMS. Consumers often perceived this strategy as an invasion of privacy, and their annoyance turned to anger if they were charged for unsolicited messages. This resulted in a spate of lawsuits that exposed world-renowned brands to hefty liabilities — and a loss of brand equity.