Replace Old School Marketing Techniques With Mobile Technology to Drive ROI

As a retailer, you know you have to capture prospects’ attention to make a sale. That's why advertisements use eye-catching graphics. But now more than ever, consumers tend to ignore traditional ads and focus instead on the screen in the palm of their hand.

An advertising strategy that leverages this tendency is likely to deliver dividends in increased sales, and a truly forward-thinking approach can produce other valuable benefits for both the customer and the retailer.