Rent the Runway Opening Neiman Marcus Store-Within-Store Locations

Total Retail’s Take: This is a win-win for both companies. Rent the Runway will get in front of an older, wealthier clientele, while Neiman Marcus will benefit from Rent the Runway’s millennial customer base. Neiman Marcus has struggled with attracting millennial shoppers, so this move should get the high-end retailer back on track after four straight quarters of declining comparable sales.