Check it Out: Reinventing the Pop-Up Shop

There are a couple of reasons why I believe digital pop-up shops could become a popular selling tool for retailers going forward. One, it appears they would be inexpensive to operate. Adding another digital channel isn't like investing the significant resources needed to build or lease new retail stores. Chances are your brand is already selling online, so the infrastructure to process online transactions (e.g., payment technologies, fulfillment, shipping) is in place. Two, as you've undoubtedly heard, consumers are increasingly buying goods online. The personalized, interactive shopping experiences consumers have grown accustomed to in-store are now available to them online. A pop-up blogger series is just another outlet for this type of selling environment.