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Joe Keenan
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To further integrate the digital pop-up campaign with its social presence, Canvas Lands' End is conducting a sweepstakes on Twitter around the event. For each of the eight weeks of the digital pop-up store campaign, eight consumers will win a $100 gift card to create their own Canvas Arrivals look by retweeting a message from the brand. There will be a new sweepstakes each week, with 64 winners total.
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- Companies:
- Williams-Sonoma
- People:
- Michelle Casper
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