Check it Out: Reinventing the Pop-Up Shop

Each Arrival shop will feature three looks styled by the blogger that will be available for purchase. The bloggers will also provide content — e.g., their styling processes, their must-have pieces, tips on where to wear their outfits — to help shoppers make purchase decisions, much like associates do in brick-and-mortar stores. The content within each shop is shareable via links that enable consumers to post the looks on their social networking pages, including Pinterest, Facebook and Twitter. Canvas Lands' End will be using the hashtag #CanvasArrivals to track the conversation.