Check it Out: Reinventing the Pop-Up Shop

"E-commerce retailers have been turning to pop-up shops as a way to bring their merchandise to life for consumers," noted Michelle Casper, senior director of public relations at Lands' End, in a company press release. "We wanted to take a page from this concept, but with a unique spin that we believe will really resonate with our online savvy consumers. We decided to take it online and ask bloggers who inspire us to create personalized content for the shops. This will allow us to provide a great brand interaction to a wide audience throughout the fall and holiday shopping season."