Check it Out: Reinventing the Pop-Up Shop

Well, it seems the pop-up trend is crossing over to the digital space. Canvas Lands' End, a line of the cross-channel apparel retailer, launched Arrivals, a virtual pop-up shop series curated by eight fashion and lifestyle bloggers, in late October. Each shop functions as its own microsite and features fall and holiday looks styled by the blogger in his or her unique style that readers can purchase. The shops live on the individual bloggers’ sites for a week as well as on the Canvas Lands’ End website, where all the bloggers’ shops have been compiled. The first Arrivals shop debuted on Oct. 30, with the other shops being rolled out weekly through the end of the year.