Reflections From the Fall NEMOA Conference

Garnet Hill has made significant reductions in page counts with virtually no impact on response. “We have this philosophy that everyone who should receive a catalog should get it,” he said. “So we sought to reduce costs by reducing page counts. When looking at how to cut pages, it may be a great time for one category, but not for another,” suggesting that not all product categories work 12 months a year — a prime target for page trimming.