Reflections From the Fall NEMOA Conference

But once the smoke cleared and the market surged back the next couple of days, NEMOA returned to its traditional spirit of being a warm gathering of old friends; catalog stalwarts; and a growing number of people from vendors, consulting firms and service firms.

Despite the swell of noncatalogers, many of the vendors present have been coming to NEMOA conferences for several years now and blend in quite merrily with the catalog/multichannelers. In fact, unlike any other conference on the DM show “circuit,” NEMOA stands out because people come to catch up with other attendees and schmooze. At larger conferences with exhibit halls, multichannel attendees are more reserved, less there to mingle.