Reflections on DMA08: Two Viewpoints

One final positive note was the quiet confidence of printer Quebecor. The company gave every indication of being ready to emerge from Chapter 11 in the near future.

Miller’s Take
I only spent a couple of days at last week’s DMA08 Conference in Las Vegas — and with good reason. This event has long since become a nonevent for multichannel merchants whose primary marketing tool is the catalog. That’s not to say it’s no longer a worthwhile conference on the overall DM circuit.