Reflections on DMA08: Two Viewpoints

As for the assorted booths I visited, the online marketing software provider Alterian continues to upgrade its suite of campaign management solutions. It sells tool sets as the way to manage circulation and the merge/purge process. Its approach is simple and elegant, and shows it really understands the circulation management job. I found myself taking in several seminars the company gave on the exhibit hall floor and walking away with fresh ideas on improving the process of circulation management.