Reflections on DMA08: Two Viewpoints
By
Jim Coogan
and Paul Miller
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Monday saw the stock market have its largest one-day rally ever, so that news brightened the mood considerably on Monday and Tuesday. But marketers expressed a realistic appraisal that the holiday season would probably see a downturn in sales as a delayed reaction to the financial crisis. The worst is likely still to come for the retail economy, even if the worst may be over for the stock market.
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Jim Coogan
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Paul Miller
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