Reflections on DMA08: Two Viewpoints

3. Emphasize to your order-takers, and for them to make a point to customers, that your company is healthy and here for the long haul. That said, don’t try to mask the fact that business is down. Even the most out-of-touch Americans are well aware that very few businesses are prospering these days. By acknowledging this while ensuring customers that your company is still quite healthy, you’ll humanize the shopping experience better.