Reflections on DMA08: Two Viewpoints
Four Takeaways for (a Little?) Holiday Cheer
Not to get too political here, but I do believe that a changing of the guard in the White House may inspire some consumers to spend a little more, regardless of who wins — witness the turnaround that followed the 1992 election amid the last economic malaise. But here are some of the best things catalogers can do:
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