Reflections on DMA08: Two Viewpoints
By
Jim Coogan
and Paul Miller
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Well, first, there will be a Christmas and Hanukkah this year. The sessions I attended last week emphasized the newer and more effective ways to get your message in front of consumers, while not bemoaning too much about the economy. But my sense is that while consumers will still buy gifts, they’re going to opt for the most practical things that offer the best value.
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Jim Coogan
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