Reflections on DMA08: Two Viewpoints

Before I go any further, I must add to Jim’s discussion of DMAChoice, Catalog Choice and the whole opt-out issue. Among the booths I visited, I got a good idea what one exhibitor, ProQuo, was all about. I invite you to check out this company’s Web site (www.proquo.com). I visited the booth, and there it was all over, the company’s tagline: “Stop wasteful paper junk mail. Get the offers you really want.” The company was touting a fairly similar service to that of Catalog Choice, but I’d just love to find out who sold ProQuo that booth. It’s akin to Barack Obama agreeing to insert a five-minute John McCain plug in Obama’s 30-minute commercial airing next week on one of the networks. Ohhhhh ... times are indeed tough.