Reflections on DMA08: Two Viewpoints

Major industry events, such as last week’s DMA08 Annual Conference in Las Vegas, can’t help but give you a feel for the climate and direction this business is headed, particularly when you get the view from all around. So Catalog Success: Tactics & Tips columnist and catalog consultant Jim Coogan and Catalog Success Editor-in-Chief Paul Miller did just that, taking the temperature from every quarter during various stages of its five-day run. Here’s what they heard and how they saw it relating to you, the catalog/multichannel merchant.