How Refinery 29 Plans to Save Malls

Back in August, Chidi Achara, Simon Malls global creative director, told Women's Wear Daily how she hoped the partnership would hep Simon Malls create a lifestyle-oriented transition.

"Increasingly, we need to engage with shoppers and consumers around the country and the world as an aspirational lifestyle, retail-oriented brand. Obviously, we're in property management, but the crux of our rebranding is transitioning Simon away from engaging as a property company and more as a retail, fashion-oriented brand."