How Refinery 29 Plans to Save Malls

"We feel this is a huge opportunity to provide an all-encompassing customer experience," said Caitlin Engler, fashion sales director for Refinery 29. "We hope to provide a memorable experience and a way to connect at the Shopping Block. Retail is changing so quickly, and I think events, such as Refinery 29's partnership with Simon Malls, is just one way to bridge the gap between digital and brick-and-mortar, larger and local retailers."