How Refinery 29 Plans to Save Malls

For the last year or so, retailers have seen dismal outlooks for malls across America. It's no secret that today's shoppers are looking for more than just products; they expect an experience. Simon Malls and Refinery 29 are trying to give them that. Refinery 29, one of the first websites to introduce fashion blogging as a business, is celebrating its 10-year anniversary by partnering with Simon Malls for a series of one-day pop-up shops called The Shopping Block. The collaboration between the fashion publication and commercial real estate firm is one of the first of its kind.