Multichannel Brand Management: Refine Your Message

It’s not a tight budget that causes most integration failure, however. Instead, it’s the misconception that all vendors understand how to incorporate creative that sells. But clearly, most don’t. Keep this checklist close at hand when you’re ready to integrate your catalog, direct mail, Web site, e-mails, e-newsletters, space advertising and more. A smooth brand across all channels will not only endear customers to you, it’ll make them feel comfortable to spend, spend, spend.