Multichannel Brand Management: Refine Your Message
There’s More To It Than Mere Consistency
The Good Life
A better example comes from Living the Spa Life, a startup cataloger of pool and patio furniture and accessories, which shows that even a startup without extensive funding can be well integrated with just a little effort.
The cover of the catalog emphasizes relaxation in enjoying time on a deck or in a backyard. This is one of those rare catalog situations where it pays off to show the bliss and experience, rather than a pile of products.
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