Multichannel Brand Management: Refine Your Message
There’s More To It Than Mere Consistency
The Beau Ties catalog, which Catalog Success profiled in a “A Classic Act” (November 2005), does this right in many ways. The copy is warm and friendly and by the time you’ve spent just a few minutes with the catalog, you want to go out and buy a bow tie for every man on your shopping list.
A tiny ad, the bow tie centered at the top immediately says this is a friendly place to shop.
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