Multichannel Brand Management: Refine Your Message
There’s More To It Than Mere Consistency
Space advertising repeats the approach to the copy and the design.
Xerox’s e-mail and Web are perfectly in sync with this approach. This is from a campaign created to draw customers in using a sweepstakes, and then to tease prospects into looking over a new color printer.
A landing page that’s perfectly coordinated with the e-mail that drew me in.
Related Content
Comments
