Multichannel Brand Management: Refine Your Message

“Dull” would be an understatement. Ironically, the Web programmers did, in fact, use a few of the colors. They didn’t see a mandate saying they had to use photos, and there was no guide for the voice of the copy.

Programmers don’t take design classes for the most part; rather, they learn design on the job. And they almost never take classes in direct marketing creative.