Multichannel Brand Management: Refine Your Message

But when PeopleSoft attempted to translate the brand standards into direct mail, they came up short.

Lead Generation

This lead-generation package was quite successful due to its market-appropriate offer and its friendly and approachable direction. That makes it look almost more “consumer” than business-to-business. However, when the Web programmers translated it from the same brand standards what they came up with was lackluster.