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Joe Keenan
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GemLust<%2Fa>%20knew%20it%20needed%20to%20do%20something%20to%20generate%20some%20positive%20word-of-mouth.%20The%20private%20online%20jewelry%20retailer%20in%20the%20mold%20of%20Gilt%20Groupe<%2Fa>%20(members%20have%20to%20be%20invited%20to%20join%20the%20community)%20launched%20a%20promotion%20in%20late%20August%20where%20members%20were%20given%20a%20$100%20credit%20to%20the%20site%20when%20they%20invited%20a%20friend%20to%20join%20the%20GemLust%20community%20and%20that%20friend%20made%20
a%20purchase.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Freferrals-prove-effective-prospecting-tool-gemlust-418136%2F" target="_blank" class="email" data-post-id="8935" type="icon_link">
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GemLust's jewelry is made available to members for a limited time each Monday. Members are notified of the sales via email. Other incentives that GemLust offers its prospects include the flexibility of a one year buy-back program, which allows members to enjoy their jewelry for up to one year, after which they can choose to keep it or sell it back to GemLust at 50 percent of their original purchase price; a free gift and free shipping with every purchase; and insider access to a professionally curated library of hard-to-find jewelry.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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