Prospecting: Referrals Prove an Effective Prospecting Tool for GemLust

When a new member uses a referral, they're granted immediate access to the GemLust website. Those without a referral are added to GemLust's waiting list. The retailer's back-end database system differentiates the two groups, allowing it to clearly track which members have referred others. To date, approximately 70 percent of GemLust's customers have been acquired via the member referral program.