4 Ways Site Search Can Increase Conversions

4. Real-time analytics: Live-site analytics offer the ability to create heat and click maps for real-time views of on-site behaviors, showing retailers exactly what their site visitors are viewing and clicking at any given moment. Armed with information about search frequency and the search terms that are generating product views, live website analytics allow you to quickly edit search synonyms, create new landing pages and perform other immediate responses to shopper behaviors.