4 Ways Site Search Can Increase Conversions

3. Search intelligence: Intelligence features like autocomplete and search algorithms are valuable tools in using a search-based strategy to reduce site abandonment rates. In addition to automatically completing fragmented search phrases, a robust on-site search platform should be capable of delivering product imagery and other content as part of the autocomplete function. Similarly, the platform's custom algorithms should leverage natural language processing and other features to improve search accuracy and the overall customer experience.