4 Ways Site Search Can Increase Conversions

2. Cross-selling: In brick-and-mortar stores, staff are trained to cross-sell when a shopper requests a product that's unavailable or out of stock. They offer consumers a selection of alternative product options. In the online space, landing pages can serve the same purpose — i.e., cross-selling products when the shopper's searched product is unavailable. Custom algorithms and enhanced landing page content can further improve cross-selling effectiveness, creating opportunities and incentives for consumers to remain on the site.