4 Ways Site Search Can Increase Conversions

1. Semantic-based search: Semantic-based search features allow consumers to speak to the search engine using their own unique search queries and still receive highly relevant results. By intuitively understanding the shopper's intent, semantic search dramatically improves visibility to products located deep in a merchant's online product catalog and expands consumers’ ability to leverage long-tail search strings (e.g., "men's white Adidas shoes size 13"). On average, sites with a semantic-based search bar experience a 2 percent abandonment rate compared to the 40 percent abandonment rate reported by sites that feature a text-based search bar.