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Total photo cost: $0.
Total photo-manipulation cost: effectively $0, since it used in-house staff to do the work.
Total color correction cost: $0. The pickup images already were color-corrected.
2. An outdoor apparel cataloger introduced many detailed product improvements (e.g., altered pockets, added holders, changed gussets) to its functional garments. In a very brief shoot, a photographer took closeups of only the altered features, then cloned those features into the large product shots from previous years.
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Susan McIntyre
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