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The result: a large number of acceptable inset shots that enhanced the sell of the function-oriented products.
Total cost: (except for the camera, which will be amortized over many shoots) almost $0.
Susan J. McIntyre is president of McIntyre Direct, a full-service catalog agency and consulting firm based in Portland, OR. She can be reached at (503) 286-1400.
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Susan McIntyre
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