Reduce Your Photography Costs

This is not a way to achieve zero-cost photography; a digital camera is just a capture device. It can’t light your set or style your product.

2. A mid-sized home products cataloger bought its in-house designer a mid-range digital camera that he used to take various inset shots of products. So he had to pay a professional studio only for the big shots. The insets used were fairly small, and since the cataloger already had the appropriate computer equipment, the only cost was the camera. The designer could preview his shots immediately, so he could tweak until he got the lighting right.