Reduce Your Photography Costs

1. An old-line food cataloger switched to digital photography. The prior budgets had been so lean that few images in the catalog were adequately color corrected, and digital photography seemed to be a way to save even more.

The images from the photo shoot were 100-percent digital and badly lit. Because the cataloger thought that digital photography was “perfect,” she blamed everyone else in the workflow chain, namely the designer who struggled to design around the images, the color house that worked partly on its own dime to salvage the project and the press crew who printed the images in the final catalog.