Reduce Your Photography Costs

This cataloger looks at manufacturers’ art from a standpoint that we seldom hear about: that of the manufacturers. Most manufacturers’ art is pretty bad — often quick-and-dirty shots taken for sell sheets, in low-res images that can be poorly lit.

But consider what a great manufacturer’s shot can do. Remember that popular night-time photo from a few years ago, the one of the cozy home covered with cascading icicle lights? That image must have been very difficult to create, but the result was strong, both visually and from a marketing standpoint. Those lights were a hot-seller, and I have to believe it was significantly due to that one great image.